What’s digital marketing? Digital marketing is the promotion of company services and goods through online and digital means. And right now, SEO is one of the most popular digital marketing strategies. In Singapore, SEO is still a fledgling marketing concept. But the rapid rise of the internet nowadays makes SEO and other digital marketing strategies highly attractive. What is SEO, and how does it help you?
SEO services and marketing
SEO, or search engine optimization, is a digital marketing strategy involving the use of search engines like Yahoo, Bing, or Google. The end goal of SEO is to boost brand awareness of a company through these search engines with organic or free means. SEO uses tips and techniques to help your content be ranked high in search results.
Hourly Rates vs. Monthly Plans
SEO services can vary by wide margins, so it is important to know what you are looking for when comparing the pricing of various SEO agencies. Whether you hire inexpensive SEO specialists and consultants or hire the best SEO agency, there are two pricing models you can expect:
1) Hourly Rates
You can recruit agencies and consultants for SEO services that can be paid by the hour. This is a good choice for business owners starting out with SEO. Hourly rates may turn up cheaper SEO costs if you are only looking for specific SEO services. The drawback to this is that you will not be able to get as much out of full SEO services if you decide to opt out of others.
2) Monthly Plans
Many SEO companies will offer SEO services based on a monthly or annual contract. This pricing plan is highly attractive to many because it is more long-term than hourly rates. This may also have the potential to yield better results because agencies can plan months ahead for your campaign. The downside is that SEO costs for monthly plans are higher.
Does all this sound interesting to you? If you are interested in pursuing an SEO strategy for your company, then there is no better choice than OOm, the best local SEO agency in Singapore.
